Telephone Tracking allows you to track calls out of your website and know exactly what marketing activity brought them whether it was from another website, Google or your own paid search campaign.
So no more will you need to figure how your caller has found you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an inborn need to track the calls that relate to their key words, to be able to understand which keywords deliver call conversions. Call Conversions Without visibility of call conversions, it is simply not feasible to work out if your investment from the key words in your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are searching to track not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes from, as it lets you realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing channels, crucial to the success of any business enterprise.